spread the {dance} love

IMG_4478Tights, tutus, hairpins, legwarmers, leotards, lessons, shoes.  Oh, all the shoes…

Being a student of dance is expensive.  In fact, much of the elitist stipulation surrounding ballet stems from the steep price of entry.  The combined costs of attire, training, and transportation add up quickly, and for those who simply cannot not dance, this financial struggle creates an impermeable wall.  The inextinguishable desire to dance rattles both bodies and bank accounts, forcing those who must move (and their families) to make huge sacrifices in pursuit of a dance education.  Sadly, sometimes even the most extreme sacrifices are not enough.  That’s where Jordana Jands and her new startup dancewear brand, dancelove, come in.

“Once a dancer, always a dancer.”  We’ve all heard and Amen, honey!-ed this before, right? Well Ms. Jands, dance educator in Alberta, Canada, wants to harness the strong familial nature of the dance community.  Our world is universal, but small; exclusive, but shared.  Once you’re a part of the dance family, you’re in for life.  Dancelove celebrates that relationship. IMG_4507 The brand new apparel line features scripted dance lingo on each piece, providing a nod to the shared culture, while dancelove’s mission honors the unwavering support system that makes the dance world so special:  $1 of each purchase will be donated to the student scholarship fund of a local studio in need.  If that doesn’t warm your heart, twinkle your toes and make you want to sauté wildly on your bed first thing in the morning…well, merde.
pirouette5IMG_4498

pirouette sweater by dance love c/o, all photos by Jenay Evans for STB.

3 thoughts on “spread the {dance} love

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