I first fell in love with Cloud & Victory via social media. It was a classic tale of Instagram romance, if you will. There were pizza emojis, hilarious narrations, and captions that spoke to my soul. This one made me laugh especially hard…
Cloud & Victory seems to speak the mind of today’s ballet dancer. Aside from all that Instagram brilliance, the collection itself is spotted with fun pop culture references, snarky quotes, and of-the-moment affirmations. The clothing (in design and manufacturing) is unusual, honest, and indisputably quirky. My jeté en l’air like you don’t care tee always cheers up a long Saturday in the studio, its cheekiness matched only by the lightness of its fabric.
When I saw this, I cracked up and just knew I had to reach out to Min, the genius behind the C&V brand. We instantly connected (thanks social media and shared interests), and sweet Min sent over a tee from the Spring collection (Blood, Sweat & Pirouettes could not be a more accurate description of the Swan Lake preparation process- and yes, I do sweat glitter) as well as the Svetlana Zakharova/Carl Sagan mash-up inspired by the former’s Odette (because Carl Sagan as Odette would probably be more of a turtleneck situation). I snuggled up with my super soft new duds and chatted with the lovely Min about the dancewear brand that bolstered her in the wake of very personal despair…
Hi Min! Let’s get right to it. Tell us how Cloud & Victory began.
I had become anorexic and clinically depressed when I was in law school from pushing myself too hard, and had taken a year off to recover. A new ballet school opened near my home, and I decided to take some ballet classes. Ballet was really helpful to my recovery, and when I returned to university to finish my degree I decided to design and sell some fun ballet tops to cope with the trauma of going back to school – clothes I would want to wear. After graduation, I was still too ill and weak to take a full time job, so I decided to focus on the clothing thing for a few months while I got better. Even though it was supposed to be temporary, I took it very seriously! I knew that I wanted to offer a socially-responsible product, with clothing that was high-quality and ethically made. I did a lot of research and put a lot of work into it. The word got out very gradually, but the response was very positive, both from professional dancers and students, so I kept going and going. And I haven’t stopped!
It’s hard work but I love C&V and am grateful to have the chance to do what I’m doing. I’m also very lucky to have my family’s support – even though they initially didn’t have a clue about ballet and were pretty skeptical of this funny online thing I was doing! Cloud & Victory is actually a combination of my parents’ Chinese names.
Your story is really quite beautiful. What has been the most special moment for you in creating this brand?
Oh gosh, so many! Shooting with my friends, like Joy Womack, Keenan Kampa and Miko Fogarty. A forthcoming collaboration with Gaynor Minden. Going backstage after an ABT performance and realising that a bunch of dancers knew about C&V. Diana Vishneva contributing her pointe shoes to a fundraiser I organized for Nepal earthquake victims. A woman e-mailing me to tell me that an interview I did with Royal Danish Ballet’s Carling Talcott about our experiences with anorexia encouraged her to seek help for her eating disorder. All the people I’ve had the privilege of meeting, collaborating with and befriending through C&V – I treasure all these moments and relationships. They keep me going when I feel discouraged or burnt out.
The biggest one that stands out for me right now was going to Russia to shoot with Joy – I had my photographer and backup photographer cancel on me just days before the trip, Russia had just invaded Ukraine so there was a lot of uncertainty, and I was one of the few crazy foreigners going into the country instead of trying to get out. This short Chinese person, wandering into Russia. But thankfully it all worked out.
“I had never imagined when I started C&V that I would ever end up in this place, this ballet mecca, and pull off this crazy, incredible experience.”
I got to collaborate with Joy again and watch her perform, which was such a treat. I met and took pictures of some lovely girls from Vaganova school, some of whom I’m still in touch with – I couldn’t believe that all the way in Russia, there were dancers who liked C&V and wanted to work with me!
On my last night I watched the Mariinsky perform. It was amazing – my first ever Ratmansky! After the show, I was waiting by the canal between the old and new Mariinsky buildings for my friend Xander. I remember looking up at the night sky and crying: it was so surreal. I had never imagined when I started C&V that I would ever end up in this place, this ballet mecca, and pull off this crazy, incredible experience. And then Xander popped up next to me and I had to hastily tidy myself up without him noticing. Luckily it was dark!
Most of the Russians I met were really nice and helpful as well, I’ve heard from my Russian friends that this isn’t always the case!
Wow, squad goals is right! You have had some pretty incredible experiences so far. What’s your ultimate pipe dream?
Well, of course every business owner wishes for their brand to be successful. I suppose my biggest goal would be for C&V to be in a position where thorough it I can contribute consistently and meaningfully to the world we live in, and to foster a ballet community where we can help and empower each other. It sounds terribly cheesy, but it’s true! Oh, and to be less stressed. Less tired, more inspired – that’s the dream!
AMEN TO THAT.
All photos via Cloud & Victory.